Content Strategy

I had the pleasure of talking to Scott Abel for the podcast Coffee and Content. If you weren’t able to make the talk, you can Register at BrightTalk, and they will send you a link you can use to watch a recording when its convenient for you. From Coffee and Content: Navigate the complexities of using Markdown in large-scale technical documentation projects with insights from Matt Briggs. In this episode of Coffee and Content, Matt will delve into the inherent challenges that arise when Docs-as-Code practices meet expansive tech doc requirements. ...

Most people optimizing AI chatbots and RAG systems focus on the model. But what if the real problem is your content format? In a head-to-head test, structured content using JSON-LD outperformed standard HTML by more than 3.6x in information retrieval accuracy. The difference is so stark, it’s like comparing finding a book in a heap of books compared to using a card catalog that lists the location of every book. ...