Content Architecture

Ever feel overwhelmed by “walls of text” when trying to learn something new online? That frustration you’re feeling is cognitive overload. Fortunately, there’s a straightforward solution: the concept of the chunk. Chunking is the technique of organizing information into self-contained, coherent units, big enough to make sense, yet small enough to digest comfortably. This simple strategy is the hidden key behind improving readability, enhancing memory retention, and building scalable content systems. ...

Content architecture is a part of information architecture. Saul Wurman, who is credited with creating the term ‘information architecture,’ defines the information architect as ‘The individual who organizes the patterns inherent in data, making the complex clear.’ In content, a content architecture organizes the patterns inherent in content, making the complex clear. Content architecture addresses the problem of disorganized, inconsistent, and hard-to-find information. Even something as small as a single book has a content architecture. Content architecture addresses the solution at scale. Content architecture provides a structured, strategic framework for how content is created, organized, delivered, and maintained to meet both creator, user, and business goals. ...